True story...
The best thing you can do for your film, way before you shoot a single frame of it, is to clearly identify your target market, and find multiple ways to reach them to get them excited or at least raise awareness on the existence of your film.
Get to know exactly who your target audience is, what they want to see and how to communicate with them. Find out if it’s a big enough segment of the market - if you’re hoping to make ROI on your film.
Having a deep understanding of this information will be invaluable during your investor pitches. Investors who can see that you’ve laid a clear pathway to a paying audience will be more likely to be convinced to put money in your film.